Jonathan Paul Eyewear founder and owner, Paul, wanted to sell beyond his current retail channels. We built the online store, set the pricing strategy, managed all advertising and promotions of online sales. Paul earned a return of $6.88 on each $1 he spent on marketing and advertising. (He ended up selling his company to Hilco Vision, who kept us around for one year, in spite of their large internal marketing team, to teach them the ropes 🙂
You see, We focus on ROMAS, not just ROAS!
Ask your agency: “Show me the ROMAS!”
ROAS: Return on Advertising spend is a great metric but what about all other money
You spend on Marketing. You want your overall Return on Investment.
ROMAS ™ : We focus on Return on Marketing and Advertising Spend. We believe in this all-encompassing metric.
“We are a team of marketers and developers who are crazy about testing everything we do while keeping a sharp eye on the bottom line! If it will not improve the bottom line then it does not bling in our marketing strategy or implementation. It is truly as simple as that!” …