eCommerce Done-for-You

Archives for January 2021

A/B Testing Tools for WordPress

A/B testing is a scientific method to determine a winning copy/creative on a webpage. It removes the personal biases and ego from the decision process. Doing A/B test by custom-coding can be a painful process. These tools below greatly enhance the ability to do A/B tests quickly. This is a specific collection for WordPress, but many of these tools are platform-agnostic. Although we can work with any of these tools if customers already have them installed, we usually recommend Google optimize, Nelio A/B testing, Unbounce, and VWO.

Tool/PluginBasic FreePro from Clickmaps (Heatmaps)Woocommerce compatible
Google OptimizeYesNANoYes
InstapageYes$199+/monthYesNo
Marketing OptimizerNo$55+/monthNoNo
Marketing Toolkit by OptimMonsterYes$5.85+/monthNoYes
Nelio AB TestingYes$29+/monthYesYes
Popup by SupsysticYes$46+/yearNoNo
Split heroNo$27+/monthNoYes
Thrive Headline OptimizeNo$67+/yearNoYes
UnbounceNo$80+/monthYesYes
VWO (Visual Website Optimizer)No$199+/monthYesYes

Basic: Completely Free
Paid version: Google optimize 360
Heat maps: No
Woocommerce compatible: Yes

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Multivariate testing
  • Simultaneous experiment capabilities
  • Experiment objectives

Experiment types

  • A/B test
  • Multivariate test
  • Redirect test

Summary: Google optimize is a free A/B testing tool from Google. Once you install Google optimize on your site, link it with Google Analytics, and add code snippets. Once the snippets are placed, you can start running A/B tests for any content on your WordPress site by passing in a URL.

Basic: Paid
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible: No
Active installations: 10000+

Features

  • A/B testing
  • Analytics
  • Drag & Drop
  • Form Builder
  • SEO Management
  • Audience Targeting
  • Campaign Segmentation
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Behavioral Mapping

Summary: To create more impactful advertising, digital marketers use Instapage. It enables marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages, automatically connecting ads with relevant post-click pages.

Basic: Paid
Free trial: Yes
Pro plans: $55+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 100+

Features

  • Automatic tracking
  • Creating variations quickly
  • Track conversions accurately
  • Gravity form integration

Experiments elements

  • Headlines
  • Images
  • Page layouts
  • Landing pages
  • Trust symbols
  • Button types, colors, and styles
  • CTA placement

Summary: Marketing optimizer is an A/B testing plugin that helps you test elements like overlays, CTA’s, landing pages, headlines, page layouts, images, buttons, etc. It also helps design templates that will get you more conversions, subscribers, and sales.

Basic: Paid
Free trial: Yes
Pro plans: $5.85+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 1000000+

Features

  • Automatic tracking
  • Drag and drop builder
  • A/B Split Testing
  • Page-level targeting
  • Exit-intent technology
  • Conversion Analytics
  • Onsite retargeting

Experiments elements

  • Automatic tracking
  • Lightbox Popups
  • Floating Bar Popups
  • Slide-in Popups
  • Fullscreen Welcome Mat Popups
  • Content Locker Popups
  • Countdown Timer Popup
  • Yes/No Popup

Summary: OptinMonster A/B testing tools make it easy to split test campaigns to know what’s working for customers in real-time. You can also create a Split test on the Click of the button and see what converts best.

Basic: Paid
Pro plans: $29+/month
Heat maps: Yes
Woocommerce compatible: Yes
Active installations: 1000+

Features

  • Cache support mechanism
  • Easily test headlines
  • Menu and widget testing
  • Alternative themes and CSS tests
  • Conversion analytics
  • Site-wide consistency (optional)
  • Heatmap functionality
  • Multi Goals tests (Paid only)
  • WooCommerce compatible

Experiment types

  • New A/B Test for posts
  • New A/B Test for pages
  • New A/B Test for Headlines
  • New A/B Theme Test
  • New Heatmap Experiment for page or post
  • New Widget Test

Summary: The Nelio A/B Testing plugin lets you manage and keep track of A/B tests efficiently on your WordPress site. Nelio lifts all the processing load from your server and takes it to their cloud, so running A/B tests doesn’t affect your site’s speed or performance. A free version is only constrained to less than 1k page views. A premium version allows testing of all the features in detail.

Basic: Paid
Free trial: Yes
Pro plans: $27+/month
Heat maps: Yes
Woocommerce compatible: No

Features

  • Split testing
  • Multivariate testing
  • Test scheduling
  • Unlimited page views
  • Unlimited websites
  • Test bounce rate
  • Page builder compatibility

Summary: Split hero, a professional A/B testing tool, is compatible with the latest page builders, including Elementor, beaver builder, Builder Oxygen, and Brizy. There is a provision to test landing pages for conversions with ease.

Basic: Paid
Free trial: Yes
Pro plans: $67+/year
Heat maps: No
Woocommerce compatible:Yes

Features

  • Detailed A/B testing
  • Bulk testing
  • Quick A/B Title testing

Experiment types

  • Revenue
  • Visit Goal page
  • Subscriptions

Summary: Thrive Optimize only handles standard A/B events and not the complicated multivariate tests, which should be sufficient for most users. Thrive Optimize lets you create unlimited tests using unlimited variations. With those tests, you can optimize three goals such as Revenue, Visit Goal page, Subscriptions.

Basic: Paid
Free trial: Yes (1 month)
Pro plans: $80+/month
Heat maps: Yes
Woocommerce compatible:Yes
Active installations: 20000+

Features

  • Publish pages
  • 80+ Free templates
  • Easy Google Analytics tracking
  • Event tracking
  • Mailchimp integration
  • SalesForce integration
  • Hubspot integration

Summary: Using the Unbounce plugin for WordPress, marketers can create fully customized landing pages, can make use of predefined templates, and enable A/B testing. Right from building landing pages with this tool, you can publish, edit, and update landing pages based on the results.

Basic: Paid
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible:Yes
Active installations: 2000+

Features

  • A/B testing
  • Simple split testing
  • Multivariate testing

Reporting

  • Revenue generated
  • Winner of split tests
  • Variation conversion rates

Summary: VWO is an A/B testing tool to run split tests, multivariate tests, and even split the url tests. VWO also comes with integrated heatmaps, so we can see where site visitors click the most, visitor recordings to check the user behavior.

Need help deciding on which A/B testing tool is best for you. Talk to us – we will be happy to help. Is your favorite tool missing from the list? Comment below with the info, and we will be glad to review and add it.

Open Source Shopping Carts: A list for 2021

Starting a new online business? Or looking to upgrade to newer open source shopping carts? Confused by all options?

Here is our compilation of Open source carts. We have marked the ones you should consider if you are considering new development. Others are still good for maintenance.

NameNo of InstallsGood for New Site
Agoracart10000000+Yes
Cube Cart9177Yes
Drupal Commerce37631Yes
Joomla eCommerce1100000000Yes
Magento Open Source761205Yes
OpenCart952949Yes
Prestashop699213Yes
Spree commerce1000000+Yes
WooCommerce4275585Yes
Commerce.CGI251137No
jcart77381No
nopCommerce3,000,000+No
Oscommerce251936No
Shopware9013No
Ubercart77293No
VirtueMart9013No
Zen Cart662403No
Zeus cartNo

  • No of Installs: 1000000+
  • Good for new site: Yes

Summary: AgoraCart uses Perl, Javascript, jQuery, HTML 5, CSS 3, Font-Awesome, and popular JS/CSS frameworks such as Materialize and Bootstrap. AgoraCart's ecommerce shopping cart software is responsive design, mobile ready.

  • No of Installs: 9177
  • Last updated: 10, Nov, 2020
  • Good for new site: Yes

Summary: CubeCart is a free, feature-rich eCommerce shopping cart. With an exhaustive list of features, it is a great deal for your web store.

  • No of Installs: 37631
  • Last updated: 22, Oct, 2018
  • Good for new site: Yes

Summary: Drupal Commerce (a.k.a Drupal for Commerce) is another open-source eCommerce solution for Drupal-based websites looking to add eStore capability to their website.

  • No of Installs: 1100000000
  • Good for new site: Yes

Summary: Joomla! is a free and open-source content management system (CMS) for publishing web content. Joomla! is based on PHP and MySQL, so it's easy to use share and support powerful applications on an open platform.

  • No of Installs: 761205
  • Last updated: 15, Oct, 2020
  • Good for new site: Yes

Summary: Magento is one of the best open-source eCommerce solutions available. It also has paid versions: Magento Commerce Starter and Magento Commerce Pro.

  • No of Installs: 761205
  • Last updated: 15, Oct, 2020
  • Good for new site: Yes

Summary: OpenCart's first release came in 2010 and has had close to 1 million installs to date. Its marketplace is enriched with more than 13,000 modules and themes to jump-start your online store.

OpenCart launched OpenCart Cloud in 2017, a cloud-based hosted shopping cart software.

  • No of Installs: 699213
  • Good for new site: Yes

Summary: Launched in 2008, PrestaShop is an open-source eCommerce solution backed by a community of more than 1 million users. It is a secure and sustainable shopping cart solution. Over 600 features and more than 5000 modules & themes make it flexible and scalable.

  • No of Installs: 9013
  • Good for new site: Yes

Summary: Spree started in 2008. Based on the Ruby on Rails platform, it is an open-source eCommerce shopping cart solution with 4000+ members on its Spree slack group.

  • No of Installs: 4275585
  • Good for new site: Yes

Summary: WooCommerce is the trusted and most-used open source eCommerce shopping cart in the world. It leads the eCommerce Shopping Cart installations with 22% of the top 1mn eCommerce sites in the world using it. It is a flexible, scalable, and sustainable solution built on WordPress with 6,000+ WooCommerce plugins.

  • No of Installs: 251137
  • Good for new site: No

Summary: Commerce.CGI is a fully featured shopping cart that is very simple to install unlike other carts available that require technical support. CGI was first introduced way back in 1988 and one of the first free Perl shopping carts released on the web.

  • No of Installs: 77381
  • Good for new site: No

Summary: jCart is an open source shopping cart that’s easy to install and customize. jCart is fully functional without javascript, Based on jQuery and PHP, jCart handles visitor input without reloading the page too.

  • No of Installs: 77381
  • Good for new site: No

Summary: Having 12 years of experience into eCommerce market, nopCommerce have 60,000+ live shops onboarded, 150+partners from 40 countries, 1500+ integrations, and 2,50,000+ members worldwide

  • No of Installs: 251936
  • Good for new site: No

Summary: One of the oldest eCommerce shopping cart solutions, Oscommerce has a strong community of 350,000+ members. It is a high-performance solution that is secure, flexible, and scalable with over 9,000 add-ons that help you customize your online store.

  • No of Installs: 9013
  • Good for new site: No

Summary: Shopware Community Edition is an open-source shopping cart solution that is packed with unique features that is needed to start an online shop. It is modular and easily scalable using the plugins and modules available.

  • No of Installs: 77293
  • Good for new site: No

Summary: Ubercart is the go-to module for Drupal-based websites needing an eCommerce Shopping Cart. In the last 3-4 years, the trend for Ubercart installations seeing a huge drop, and with the Website found not to be working, possibly is an indication of Ubercart heading to an end.

  • No of Installs: 9013
  • Good for new site: No

Summary: VirtueMart is an open-source eCommerce solution for Joomla! Content management system. It is a feature-rich, flexible, high-performance, and scalable shopping cart solution.

  • No of Installs: 662403
  • Good for new site: No

Summary: Zen Cart is claimed to be a user-friendly, open-source eCommerce shopping cart add-on software that can run on your existing website. It is fully customizable and easy-to-setup. It works with most of the hosting companies and can be used with your own domain.

  • No of Installs: NA
  • Good for new site: No

Summary: Zeus cart focus mainly on Small & medium scale store operators and designed their software to cater everything from inventory management, attribute driven product catalog, category management, in-built CMS, SEO friendly URLs, Gift Cards, Discounts, Tier-Price, Taxation, Integrated payment gateways, EMail templates to Newsletter

Need help deciding on which shopping cart is best for you. Talk to us – we will be happy to help. Is your favorite cart is missing from the list? Comment below with the info and we will happy to add it.