A/B Testing Tools for WordPress

A/B Testing Tools for WordPress

A/B testing, Tools, Wordpress
No Comments
Like

A/B testing is a scientific method to determine a winning copy/creative on a webpage. It removes the personal biases and ego from the decision process. Doing A/B test by custom-coding can be a painful process. These tools below greatly enhance the ability to do A/B tests quickly. This is a specific collection for WordPress, but many of these tools are platform-agnostic. Although we can work with any of these tools if customers already have them installed, we usually recommend Google optimize, Nelio A/B testing, Unbounce, and VWO.

Tool/PluginBasic FreePro from Clickmaps (Heatmaps)Woocommerce compatible
Google OptimizeYesNANoYes
InstapageYes$199+/monthYesNo
Marketing OptimizerNo$55+/monthNoNo
Marketing Toolkit by OptimMonsterYes$5.85+/monthNoYes
Nelio AB TestingYes$29+/monthYesYes
Popup by SupsysticYes$46+/yearNoNo
Split heroNo$27+/monthNoYes
Thrive Headline OptimizeNo$67+/yearNoYes
UnbounceNo$80+/monthYesYes
VWO (Visual Website Optimizer)No$199+/monthYesYes

Basic: Completely Free
Paid version: Google optimize 360
Heat maps: No
Woocommerce compatible: Yes

Features

  • A/B testing
  • Native integration with Google Analytics
  • Integration with Google Ads
  • Multivariate testing
  • Simultaneous experiment capabilities
  • Experiment objectives

Experiment types

  • A/B test
  • Multivariate test
  • Redirect test

Summary: Google optimize is a free A/B testing tool from Google. Once you install Google optimize on your site, link it with Google Analytics, and add code snippets. Once the snippets are placed, you can start running A/B tests for any content on your WordPress site by passing in a URL.

Basic: Paid
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible: No
Active installations: 10000+

Features

  • A/B testing
  • Analytics
  • Drag & Drop
  • Form Builder
  • SEO Management
  • Audience Targeting
  • Campaign Segmentation
  • Heatmaps
  • Landing Pages / Web Forms
  • Multivariate Testing
  • Split Testing
  • Behavioral Mapping

Summary: To create more impactful advertising, digital marketers use Instapage. It enables marketers to maximize conversions by creating, personalizing, and optimizing post-click landing pages, automatically connecting ads with relevant post-click pages.

Basic: Paid
Free trial: Yes
Pro plans: $55+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 100+

Features

  • Automatic tracking
  • Creating variations quickly
  • Track conversions accurately
  • Gravity form integration

Experiments elements

  • Headlines
  • Images
  • Page layouts
  • Landing pages
  • Trust symbols
  • Button types, colors, and styles
  • CTA placement

Summary: Marketing optimizer is an A/B testing plugin that helps you test elements like overlays, CTA’s, landing pages, headlines, page layouts, images, buttons, etc. It also helps design templates that will get you more conversions, subscribers, and sales.

Basic: Paid
Free trial: Yes
Pro plans: $5.85+/month
Heat maps: No
Woocommerce compatible: No
Active installations: 1000000+

Features

  • Automatic tracking
  • Drag and drop builder
  • A/B Split Testing
  • Page-level targeting
  • Exit-intent technology
  • Conversion Analytics
  • Onsite retargeting

Experiments elements

  • Automatic tracking
  • Lightbox Popups
  • Floating Bar Popups
  • Slide-in Popups
  • Fullscreen Welcome Mat Popups
  • Content Locker Popups
  • Countdown Timer Popup
  • Yes/No Popup

Summary: OptinMonster A/B testing tools make it easy to split test campaigns to know what’s working for customers in real-time. You can also create a Split test on the Click of the button and see what converts best.

Basic: Paid
Pro plans: $29+/month
Heat maps: Yes
Woocommerce compatible: Yes
Active installations: 1000+

Features

  • Cache support mechanism
  • Easily test headlines
  • Menu and widget testing
  • Alternative themes and CSS tests
  • Conversion analytics
  • Site-wide consistency (optional)
  • Heatmap functionality
  • Multi Goals tests (Paid only)
  • WooCommerce compatible

Experiment types

  • New A/B Test for posts
  • New A/B Test for pages
  • New A/B Test for Headlines
  • New A/B Theme Test
  • New Heatmap Experiment for page or post
  • New Widget Test

Summary: The Nelio A/B Testing plugin lets you manage and keep track of A/B tests efficiently on your WordPress site. Nelio lifts all the processing load from your server and takes it to their cloud, so running A/B tests doesn’t affect your site’s speed or performance. A free version is only constrained to less than 1k page views. A premium version allows testing of all the features in detail.

Basic: Paid
Free trial: Yes
Pro plans: $27+/month
Heat maps: Yes
Woocommerce compatible: No

Features

  • Split testing
  • Multivariate testing
  • Test scheduling
  • Unlimited page views
  • Unlimited websites
  • Test bounce rate
  • Page builder compatibility

Summary: Split hero, a professional A/B testing tool, is compatible with the latest page builders, including Elementor, beaver builder, Builder Oxygen, and Brizy. There is a provision to test landing pages for conversions with ease.

Basic: Paid
Free trial: Yes
Pro plans: $67+/year
Heat maps: No
Woocommerce compatible:Yes

Features

  • Detailed A/B testing
  • Bulk testing
  • Quick A/B Title testing

Experiment types

  • Revenue
  • Visit Goal page
  • Subscriptions

Summary: Thrive Optimize only handles standard A/B events and not the complicated multivariate tests, which should be sufficient for most users. Thrive Optimize lets you create unlimited tests using unlimited variations. With those tests, you can optimize three goals such as Revenue, Visit Goal page, Subscriptions.

Basic: Paid
Free trial: Yes (1 month)
Pro plans: $80+/month
Heat maps: Yes
Woocommerce compatible:Yes
Active installations: 20000+

Features

  • Publish pages
  • 80+ Free templates
  • Easy Google Analytics tracking
  • Event tracking
  • Mailchimp integration
  • SalesForce integration
  • Hubspot integration

Summary: Using the Unbounce plugin for WordPress, marketers can create fully customized landing pages, can make use of predefined templates, and enable A/B testing. Right from building landing pages with this tool, you can publish, edit, and update landing pages based on the results.

Basic: Paid
Free trial: Yes
Pro plans: $199+/month
Heat maps: Yes
Woocommerce compatible:Yes
Active installations: 2000+

Features

  • A/B testing
  • Simple split testing
  • Multivariate testing

Reporting

  • Revenue generated
  • Winner of split tests
  • Variation conversion rates

Summary: VWO is an A/B testing tool to run split tests, multivariate tests, and even split the url tests. VWO also comes with integrated heatmaps, so we can see where site visitors click the most, visitor recordings to check the user behavior.

Need help deciding on which A/B testing tool is best for you. Talk to us – we will be happy to help. Is your favorite tool missing from the list? Comment below with the info, and we will be glad to review and add it.